Trade marketing Executive - Travel Permanent
- Location: London, England
- Salary: £28000 - £31000 per annum
- Sector: Digital Marketing Manager
- Consultant: Maia Fulcher
Mission 1: Responsible for trade marketing
*B2B Education: Communication to agents about latest product, trade and promotional news through a new 360° communication strategy
*B2B2C Co-branded marketing: Assisting & influencing key partners with the promotion of holidays, particularly through digital means
*Support: Providing agents with the tools required to sell, and resolving any technical issues which arise (ECM, pricing etc.)
*Incentivisation: Sales incentive promotion, management of agent loyalty schemes and resort visits
*Relationship building: focussing on top agents in order to grow sales and brand awareness
Mission 2: Trade Platform: systems development & monitoring
*Ensure the smooth running of the travel agent website as a tool of key resources, information & offers
*Lead any system developments
*Monitor how agents are interacting with the brand through effective management of all linked trade systems (ECM, trade website, salesforce, feeds, social, mailjet)
Mission 3: Responsible for online distribution through OTAs
*Lead research into key OTAs that are in line with the brand strategy. Work collaboratively with indirect sales manager to negotiate and manage commercial relationships with travel partners.
*Account management: Closely monitor site analytics, ranking performance, connectivity reports to optimise UX. Plan campaigns around key promotional landmarks through the year.
Mission 4: Responsible for Meetings & Events marketing
*Responsible for defining the M&E Marketing Strategy: Work with all agencies to create an integrated 360 marketing plan to grow sales and deliver strong ROI.
*Lead the development and management of the M&E website
DESIRED SKILLS & EXPERIENCE
*Commercial awareness with travel partners
*Technically minded to link internal systems and distribution systems
*Digitally savvy and analytical - optimising systems & channels through data analysis
*Good time management & ability to multi-task
*Re-active to market trends & promotions
*Entrepreneurial spirit, persistent & demanding, open-minded, team player, ambitious
*Demonstrate brand Values
*Advanced in ppt and excel
*English (preferably as a maternal tongue or completely bilingual)
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.
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