Senior Marketing Executive Permanent
- Location: Windsor, Berkshire
- Salary: £28000 - £35000 per annum + negotiable
- Sector: Marketing
- Consultant: Gavin Thompson
About you:
This role would suit someone with B2B experience, ideally from a SaaS background, but that's not essential. The main thing is that you're comfortable working independently and as part of a team, as well as working in a fast-paced environment and dealing with lots of different departments, including senior stakeholders. We're after an excellent copywriter with strong storytelling skills who has a solid understanding of the fundamentals of content marketing, SEO, programmatic and online advertising, as well as experience in executing high performing campaigns. You're joining us at a really exciting time as we head into a rebrand and overhaul our lead generation processes. This role would present an opportunity to help us shape and define our core marketing messages, test new acquisition and activation channels and increase the volume of marketing qualified leads going into the sales funnel.
Key accountabilities and responsibilities:
Work closely with the sales team to own and manage the B2B lead generation process spanning content marketing, advertising and lead nurturing
Own and manage the marketing funnel, focusing on putting more qualified leads into the sales funnel
Own and develop our content marketing strategy - planning campaigns that cover acquisition, activation and engagement
Plan campaigns from start to finish, from content planning, to creation, to distribution, to measurement and optimisation
Implement SEO best practice for our website and content distribution and develop and create a new SEM strategy Confidential property of the company's Media Group Limited 2 11/05/2017
Act as a brand champion for White Label Dating, helping us to grow the brand presence by ensuring that all branded content is of the highest possible standard and in line with brand guidelines
Write, edit, create and supervise the production of lead generation and publicity material including digital content, social channels, events, advertising, email, websites, video, case studies; to a consistently high standard
Develop and implement social media strategies to engage existing communities and generate new leads
Take ownership of lifecycle marketing campaigns that increase conversion and support partners in growing their portfolios
Take a proactive approach to refining content and messaging through research and analysis of both performance and partner needs
Provide best practice lead generation, brand, copywriting knowledge and support to other departments including partner team, business development and development
Represent White Label Dating at partner engagement and new business events to gather insight into the market and customer base, to feed back into the acquisition strategy
Stay informed on industry trends, the competitive landscape and new technologies impacting digital marketing. Identifying new opportunities as well as translating analysis into actionable plans Key skills, knowledge, experience and competencies: ? Outstanding copywriting, editing and storytelling skills.
Understanding and experience of executing and developing SEO and SEM campaigns
Strong content marketing experience
Experience working in a B2B lead generation context - either agency side or in-house
Experience working with the marketing funnel and lead nurturing programmes ? Proactive self-starter with high energy levels and the ability to take own initiative and manage own workflow
?Good commercial and business acumen
Degree educated, 2:1 or above
Strong organisational and time management skills, with ability to manage own workflow
Ability to work well under pressure and meet deadlines
Team player with good relationship building skills
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.
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