Marketing Manager-VC-backed Tech Start-up Permanent
- Location: London, England
- Salary: £50000 - £70000 per annum + Equity
- Sector: B2B Marketing
- Consultant: Maia Fulcher
I have recently partnered with an early stage, VC-backed, SaaS start up based in London. With the aim of becoming the central nervous system powering the business of law globally, this ground-breaking technology enables businesses and their law firms to intelligently monitor, measure and exchange billing information in real-time.
As a result of growth they are looking for a talented Marketing Manager to establish a marketing function from the ground up.
This role will incorporate the full range of B2B marketing activities, including advertising, managing the creation of meaningful content, identifying the most appropriate marketing materials, identifying success stories and producing case studies. This individual will also take ownership of key marketing systems, processes and marketing strategy.
*Collaborate with Sales and Customer Success teams to implement an account-based marketing strategy.
* Drive demand generation and brand awareness campaigns across all digital and offline channels. Work with product, external marketing and sales leaders to define campaign themes. Optimise campaigns to deliver results across the marketing sales funnel.
*Coordinate and manage content creation from outside agencies.
*Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
*Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
*Evaluate new technologies and add-on applications to improve and optimise marketing team performance.
*Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
*Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
An experienced and talented Marketing Manager if required to help generate leads, run campaigns and build a pipeline of sales opportunities. Based in the heart of London, you'll be working as part of the Sales and Marketing team and you will report directly to the CEO. You'll be the type of person who thrives in an early-stage environment. You will be very focused on tracking and analysing data and making data driven decisions.
*Experience in B2B marketing and SaaS products.
*Suitable qualification or equivalent working experience.
*Strong analytical skills and experience with reporting and data analysis.
*Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies.
*Ability to manage multiple projects at the same time in a fast-paced environment.
*Technically capable, excellent communicator, and a desire to improve processes.
*Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
*Proficiency in marketing automation and blogging software in order to generate traffic, convert
visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
To apply for this role, or to discuss your suitability, please contact Maia on 0207 4326365 or e-mail your CV
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.