Marketing Manager - Social Media Technology SaaS - £55,000 Permanent
- Location: London, England
- Salary: £50000 - £55000 per annum + Great Benefits
- Sector: B2B Marketing
- Consultant: Joe Misseldine
The most sophisticated social audience intelligence platform in the marketing place currently. Having recently expanded their operations through an merger, this business is able to go beyond their rivals to drive the most actionable insights in the ever-growing world of social media. They have a great team and have an strong air of optimism about them.
They are looking for an experienced, data-driven inbound SaaS marketer to own the majority of the marketing funnel for the company. The successful candidate will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, which the sales team will help accomplish thereafter
*Build and manage a rich content calendar that attracts a qualified audience to owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
*Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
*Optimize marketing automation and lead nurturing processes through email, content, and social channels.
*Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine our process to convert customers.
*Manage a small team of content and digital marketing executives
Candidates will be required to have working knowledge of Hubspot, along with a strong blend of the below attributes.
*4 years + marketing experience or thereabouts
*Previous SaaS software inbound marketing experience preferred
*Social Media Analytics platform skills e.g Pulsar, Sysomos, Brandwatch etc. would be very beneficial
*Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
*Proficiency in website, automation and blogging strategies in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
What will you get in return?
Great benefits, chance to join a growing and optimistic business and a great salary. Please apply for more details.
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.