Marketing Manager - Mobile App - Shoreditch - £30k

Marketing Manager - Mobile App - Shoreditch - £30k Permanent

  • Location: London, England
  • Salary: £25000 - £30000 per annum
  • Sector: Digital Marketing Manager
  • Consultant: Maia Fulcher
Marketing & PR Manager
This role requires a bright individual, a self-motivated, hardworking and enthusiastic team member with a passion for mobile apps with great spoken and written language. The successful candidate will have to have strong excel skills, experience of working with B2C mobile applications and a very keen eye for detail.
Key Skills
*Keen interest in mobile & digital
*Interest in social apps & communities
*Outstanding spoken and written English & copywriting skills
*Experienced in running email campaigns
*Experienced in running Engagement campaigns
*Good analytical and numeracy skills
*Focused and highly organised
*Proactive & methodical
*Ability to manage multiple tasks simultaneously
*Clear communicator & positive team member
*Great attention to details and high standards of deliverables
*Communication & Communities
oWork closely with Community team in order to design and execute the engagement activities for the App community
oInitiate and write English copies covering main events in the app: promotions, app updates, tournaments and more
oWork with social media, email campaigns, blog and in-app notifications
oTake ownership of the push-notifications to drive the engagement
oCoordinate Arabic localisation of all materials by the colleagues from the MENA team
oWork with external agencies and freelancers on comms assets creation including banners and videos
oMaintain website, store and all associated pages

oOperational work with selected user acquisition agencies (mobile/digital) on live campaigns
oTracking of timely provided assets and deliverables
oCoordination of Arabic localisation
oWork with an Analyst on providing the performance reports

*App Store Optimization (ASO)
oCoordinate work of the agency and designers on App Store and Google Play ASO
oRun A/B test campaigns on store assets to optimise the final selection
oWork with Analyst on assessment of the appstore placement performance; track impact of changes

For more information please apply, or email Maia on to discuss your suitability.

Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.

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