Email Marketing Executive Permanent
- Location: Slough, Berkshire
- Salary: £25000 - £32000 per annum + negotiable
- Sector: Email / CRM
- Consultant: Gavin Thompson
You will be responsible for interacting directly with clients (with the support of account management), running regular program update meetings, reporting and on-going strategy.
What you'll do:
Email program strategy, optimisation and revenue generation-Driving incremental revenue through renewals, cross sell or upsell based communications
Developing trigger email campaigns throughout the customer lifecycle to maximise sales.
Reporting to the marketing director on sales revenues generated through email marketing campaigns.
A/B and MVT Testing on various email campaigns to establish the most effective approach.
Implementation and management of email marketing programs:◦Program implementation and data segmentation
Ongoing program management
Carrying out segmentation of the database and implementing remarketing strategies.
Ensuring all email campaigns comply with current email best practice in the industry.
Client relationship management◦Regular (weekly or more) client meetings
Be point of contact for day-to-day program relationship
Presenting results, strategy and insights to clients at Quarterly Business Reviews
Reporting and analysis◦Tracking and reporting on email campaigns in order to guide improvements.
Report generation (from multiple sources/ platforms)
Performance Analysis with commentary, informed insight and recommendations for improvement.
Financial reporting - Revenue to target, P&L etc.
Sales support and Proposal development support (strategy development, opportunities, market sizing, revenue forecasting)
What you'll need to succeed
Have a marketing background with knowledge of HTML
Extremely analytical and able to translate complex data into actionable and profitable marketing plans.
Excellent written communication and copywriting skills.
Degree educated with a minimum of 2-3 years' experience
Previous experience of agency and client side would be advantageous
Previous experience of using multiple ESP's including Adobe, Neolane or Marketo an advantage.
Multiple languages- a bonus
You'll never meet a smarter group of people, from all corners of the world … united with the goal of delivering best-in-class technology, bringing in global revenue, and creating unique and engaging online experiences for the world's best brands and their customers.
Office golf tournaments are held inside the office
On-site parking, and easy commute to London or Reading
The 58 employees are 12 different nationalities
Enjoy a free gym membership
Charity Bake Offs
Weekly Beer Friday
Welcome happy hour drinks to get to know your new colleagues
Family BBQ at a local cricket club with bouncy castle for big and small children
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.