Digital Marketing Manager

Digital Marketing Manager Permanent

  • Location: London, England
  • Salary: £40000 - £55000 per annum
  • Sector: Digital Marketing Manager
  • Consultant:
Position Overview:

A growing retailer are looking to recruit a Digital Marketing Manager who will be responsible for driving digital marketing initiatives across the business.
This position will take a lead in defining and executing localized digital content and marketing campaigns across the various marketing channels.
The position reports to the CMO and is a very exciting opportunity for anyone looking to grow their digital marketing career in a major UK corporate undergoing a significant modernisation programme.
The ideal candidate will have at least 7-8 years' experience in online marketing. Experience with performance advertising, media buying and CRM, SEO / PPC are required.

Main Responsibilities:
*Devise and execute localised digital marketing campaigns, in particular acquisition campaigns (PPC, SEO, display, email, referrals, etc.).
*Deliver and report against agreed KPIs (effective CPA, ROI, activity and engagement rates).
*Manage and report on the monthly and annual marketing budget, including analysis of variances of forecast vs. actual.
*Extend existing partner base; negotiate commercial terms with existing and potential partners (CPM, CPC and CPA).
*Define technical requirements for development and maintenance of campaigns and co-ordinate internal support functions to ensure a smooth execution.
*Manage acquisition campaigns through an advertising server and tag management system, trafficking ads and links (tracking link creation and distribution, pixels/beacons implementation).
*Work closely with the CRM team to increase the engagement of new panellists recruited.
*Work closely with the brand manager to define local brand and content marketing calendar to coincide with key events, seasonal trends and local preferences.
*Develop localised online communications in line with the Brakes branding guidelines.
*Monitor competitor activity to ensure that Brakes market leading position is maintained.
*Explore and present new marketing opportunities as well as monthly reports.
*Provide local insights about content strategy, social media and user experience.

Skills & Experience:
*A minimum of 6-7 years online marketing experience in an international environment and partner management experience.
*Strong understanding of performance advertising, DR campaigns, SEO, affiliate marketing, paid search, lead generation, display advertising and email marketing.
*Strong analytical skills, can-do attitude and be a self-starter.
*Ability to manage and organize multiple projects at a time.
*Strong negotiation and communication skills.
*Strong account management and prioritization skills, advanced knowledge of MS Office package (Word, Excel, Power Point, as minimum requirements) for presentation, data manipulation and analysis.
*Knowledge of tag management systems, adservers and Google Analytics are a plus.

To apply for this role, or to discuss your suitability, please contact Maia on 0207 4326365 or e-mail your CV

Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.

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