Digital Analytics Manager - Global Digital Transformation Permanent
- Location: London, England
- Salary: £60000.00 - £70000 per annum
- Sector: Web Analytics
- Consultant: Jake Kings
Data Analytics Manager is required to join a transnational e-commerce business undergoing a digital transformation of their innovative highly transactional platform. As a Customer insight and Digital analytics Manager (Data Analyst / Insight analyst / Customer analyst), you will be joining a highly talented and newly formed team based in London. You will be required to develop a customer first mindset, by defining and implementing the right tools, practices, and measures to drive commercial success from the businesses new digital presence.
Role and Responsibilities
Use data to identify and support the definition, design and implementation of new customer journeys across the digital product portfolio.
Provide guidance to marketing teams to support the design and execution of marketing campaigns and channel strategies.
Manage the assessment and communication of data and KPIs across web analytics, social media activity, customer engagement and satisfaction
Develop, maintain and continually enhance custom dashboards and reports, selecting and using the most suitable tools and with the support of the technology teams.
Using key metrics, analyse and interpret trends and providing actionable insights based on available analytics data
Ensure all measurements roll-up effectively to the high-level digital targets, KPIs and strategic goals, enabling the team to continually measure progress and improvement.
Support best practices in conversion and engagement optimization.
Monitor activity and overall channel performance on an ongoing basis to ensure daily, weekly and monthly targets are being achieved, taking corrective action where required
Actively understand the market and seek out new technologies and innovations, taking responsibility for testing new ideas and the development of internal capability in skills/knowledge, processes and technology.
Execute customer analysis projects such as A/B and multi-variant testing, ensuring findings are translated into business insight
Advanced user of Google analytics and Tag Manager. Advanced SQL skills and comfortable with VBA, macros, pivot tables, LookUp tasks and Excel.
Experience in data mining and building predictive models.
Ability to educate and evangelise the use of web analytics through the online team.
Experience of implementing, maintaining and testing the implementation of web analytics tools
Digital analytics Manager you can expect to earn in the region of 50k to 70k alongside a 15% bonus
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.