CRM Manager - Young, disruptive and well funded eCommerce

CRM Manager - Young, disruptive and well funded eCommerce Permanent

  • Location: London, England
  • Salary: Negotiable
  • Sector: Email / CRM
  • Consultant: Ben Farrar
Propel London are working with a young, highly funded and disruptive health-care eCommerce business looking for a CRM Manager to come on board at this early stage, take complete ownership of the CRM strategy, working with two content creators.

The business was founded 5 years ago and have had excellent success so far, are now backed by 2 VC firms, and are just tying up their Series A funding round! You will be working in their fantastically located Angel offices, currently with 14 employees and growing. The marketing team currently contains two Content/Social Media Executives and a freelancer covering performance marketing. The current CRM strategy sits with the product team, which you will be taking over entirely, working in the marketing team.

You will have the support of the Content Executives when it comes to writing emails and producing content, but everything will ultimately be signed off by you, and must have a careful and considered tone of voice.

Key responsibilities
Develop an excellent understanding of the needs of customers, and how to evolve their journey with the business
Strategise and implement insightful communications, products and tools at all stages of the customer cycle, across CRM, onsite and offsite channels.
Define metrics and ensure KPIs are hit consistently, using this data to define the content which needs to be created so that a personalised approach can be taken to all customers
Report on the performance of your campaigns, giving your ideas of where improvements can be made

About you
Excellent skills in creating and managing CRM campaigns, client or agency side, to convert first time customers into repeat buyers
Experience using CRM strategies to convert site visitors and prospects into buyers
Excellent hands on experience, you cannot be afraid of getting stuck into implementing your own strategies!
Ideally experienced in the healthcare industry, and in a start-up

This is a really exciting opportunity to join a very disruptive company in their early stages, and have a big impact on their marketing strategy and direction. The possibility of more senior positions down the line is certainly on the cards!

This role is certain to be filled quickly, if you would like to be considered, please apply now.

Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.

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