CRM Manager - Hot VC Funded Ethical Fintech Company - £50,000 Permanent
- Location: London, England
- Salary: £40000 - £50000 per annum + Unrivaled Benefits
- Sector: Email / CRM
Founded in 2010 from a truly ethical and unique standpoint, this mobile-first business in the fin-tech / money transfer space is about to move in to an unprecedented growth phase despite already being valued at half a $billion. Having secured significant funding for the most notorious VC tech investors in the world and delivering consistent MOM and YOY growth, it is a truly exciting time to join the business and help them build on their already incredible achievements.
The Role Outline
Reporting in to the Head of CRM, The successful CRM Manager (you) will have a broad remit in optimising the customer communications strategy, both for automated as well as seasonal and ad hoc messages. You will be improving commercial performance across key metrics like customer lifetime value and activation rate, using the appropriate tools, techniques and a variety of channels (email, push notifications, Facebook & display ads). You will have every chance and in fact will be encouraged to challenge the Head of CRM to implement new ideas and strategies to help the CRM function. You will be managing 1 CRM Executive day to day and will likely have some element of management experience.
Key Success Metrics:
*Customer Lifetime Value (LTV) - Drive LTV by creating customer touch points across the customer lifecycle to improve key metrics, including revenue and churn
*Activation Rate - Increasing the conversion rate of sign-ups to active customers
*Technical Processes - Migration of transactional emails to the marketing ESP, enabling automated communications as part of new product features.
Bearing in mind the rapid growth of this business and ever-expanding marketing team, they are looking for someone who is ambitious and robust who looks for continuous improvement and innovation. The head of CRM wants someone to challenge them and show eagerness to put their mark on an ever-evolving, multi-channel CRM strategy and creating best-in-class customer communications that drive ROI. The marketing team is set to double in size to 70 by the end of 2018, so it is a very exciting time to join and make a mark in one of the hottest fin-techs in the world.
Characteristics key attributes required:
*3 years' experience in a well-rounded data driven CRM role.
*Someone hellbent on self-improvement and career development.
*Self-confidence and self-starter
*Strong on content knowledge from writing to design
*Problem solving mindset
*Interest in ethical finance
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.