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CRM Director

CRM Director Permanent

  • Location: London, England
  • Salary: £13 - £14 per annum
  • Sector: Email / CRM
  • Consultant: Sophia Efstathiou

Propel has been tasked with finding a data-driven, digitally-savvy CRM Director to join a globally recognised brand in the gaming and gambling sector. This company is really leading the way in this space and they're looking for someone from an equally well-established company to join the team! The focus of this role is to define and deliver the CRM strategy to ultimately increase customer value engagement and grow the current CRM initiatives.



They have a vibrant, progressive culture - they are keen on bringing out the best in their employees, whilst also creating an exciting working environment. The teams work very closely together - they're an eager team who are enthusiastic to learn from someone with a wealth of knowledge. They have great offices and really encourage flexible working. You can expect flexible hours, unlimited holiday, ability to work from home, a very competitive salary and a generous bonus package to match!



This role will suit someone that has a solid CRM background, who is already at a senior level in their career and has managed a large team. You will need to be customer obsessed, results-driven, and have very strong stakeholder management/communication skills. This is a fantastic opportunity for someone who is ready to bring fresh ideas and have an impact from day one.



Responsibilities:



Own and develop the CRM strategy to life for the company
Oversee a large team of 30 employees and direct leadership reports
Run customer communications for multiple channels across a large number of markets
Manage regulatory requirements/GDPR and stay updated with changes
Create and improve current CRM initiatives
Create a long-term approach around audience targetting that focusses on more than email marketing
Focus on lifecycle, data and competitor analysis strategies
Continuously considering personalisation, automation and responsible gambling


You will have:



Been at a Head of CRM position for at least 4 years
Managed a team of minimum 15x people
Previous experience working in a large organisation/household name for a long period of time
Created, managed, delivered successful CRM marketing strategies
Experience working with and across multiple teams
A strong understanding of data - especially around the customer
The ability to show you can build high-performing successful teams that deliver
An understanding of customer needs and expectations
The ability to work with senior stakeholders and push back/demonstrate a vision
Any industry experience is a bonus but not essential


If this opportunity sounds like it would be perfect for you, please do not hesitate to get in touch ASAP.

Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.
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