B2B Marketing Manager Permanent
- Location: London, England
- Salary: £40000 - £50000 per annum
- Sector: B2B Marketing
- Consultant: Annie Davison
The company is a revolutionary edtech platform, which is on a mission to empower students to reach their potential. This company envisions a future where any student can access high quality education.
This business has had great success, becoming one of the fastest-growing and best-funded EdTech companies in Europe and on their way to revolutionising the education landscape.
The business are looking for an exceptional candidate to drive forward and ultimately grow the B2B function, targeting both schools, and educational partnerships. In order to do this, you will be working across both acquisition and retention, creating and delivering the strategy.
You do not need to have worked in the education industry to apply for this role. You do need to have worked in a start up, or small SAAS, subscription or tech company however.
-Own, create, and deliver the B2B lead generation and acquisition strategy.
-Own, create and deliver the B2B retention strategy.
-Work across the business and deliver qualified leads to sales team.
-Continue to work with sales team to deliver excellent supporting content that will assist with sales process.
-Identify the ideal customer profile and value proposition and create supporting marketing materials.
-Manage the planning and implementation of campaigns across multiple channels (content, CRM, email, postal, partnership, events, social and a little digital).
-Create CRM campaigns that are focussed on nurturing and converting leads.
-Create content focussed marketing campaigns - think reports, blogs, vlogs, interviews, case studies, white papers, teaching guides, market insight, partnerships. You will be required to create content calendars.
-Track, report and optimise all campaigns. Make recommendations and report back to leadership team.
-Develop excellent relationships with schools and partners.
-Continuously optimise the pipeline.
-Work with the CRM Manager, data teams, sales teams and wider marketing team to achieve goals. You will have support.
The Ideal Candidate
-At least 4 years of B2B marketing experience.
-Extensive experience working in start ups, or small SAAS, subscription or tech companies.
-Experience of working closely with sales teams.
-Extensive experience working with content, CRM, email, and postal B2B marketing campaigns.
-Ability to analyse and report on campaigns confidently to incite business change.
-Positive, can do attitude.
-Driven, ambitious and entrepreneurial person, who sees opportunities not problems.
This is a very hands on and very strategic role! There are amazing career progression opportunities within this company, and you will be working with experts in the marketing, tech and educational fields.
If you match the above criteria, please apply
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.