B2B Marketing Manager Permanent
- Location: London, England
- Salary: £36000 - £42000 per annum
- Sector: B2B Marketing
- Consultant: Annie Davison
This company is a revolutionary edtech platform, which is on a mission to empower students to reach their potential. This company envisions a future where any student can access high quality education.
This company has had great success, becoming one of the fastest-growing and best-funded EdTech businesses in Europe and on their way to revolutionising the education landscape
About The Role
You will be responsible for the lead generation function in our B2B side of the business, working with and marketing to schools, universities and councils. No previous experience working in education is necessary.
What you'll do:
*Determine the target audience through segmentation, research, building a customer profile, targeting personas and defining a value proposition.
*Plan the demand generation marketing strategy, then develop, schedule and launch the campaigns to find leads, and create interest and awareness.
*Be responsible for reporting and optimising campaigns. Deliver campaign results and recommendations for optimisation to sales and marketing teams.
*Produce insightful content and run digital campaigns.
*Work closely with the sales team to create lead generation targets.
*Create case studies and testimonials to use in B2B relationship building.
*Automate the marketing as much as possible: platforms, lead generation and email campaigns in particular.
*Optimise the funnel.
What we're looking for
*B2B demand generation and customer acquisition experience.
*Proven track record of driving growth and lead generation.
*Have liaised with sales teams to create a shared goal.
*Passion, enthusiasm, and drive!
*Knowledgeable on Marketing Automation platforms and CRM
*A mix of creative and analytical thinking
*Strong attention to detail, communication skills both verbal and written, and comfort working with data
*Training and investment in your learning
*Opportunity to work autonomously and make use of your creative flair
*Tuesday Breakfasts, Friday drinks and regular team events & outings
*24 days holiday (plus public holidays)
Propel are the UK's largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.