Why work in digital? Because the world is now digital.
Digital isn’t just an industry anymore – it’s a concept. It’s a fundamental change in the way we live our lives. In business, in healthcare, in our everyday lives, digital is changing the world at a very fast pace. Public and private investment in the sector is vast and brands now need a digital presence in order to succeed. The growth of the sector has in turn triggered the growth of companies purely dedicated to digital. Web design companies, app development products, creative and media agencies, online marketing businesses and adtech companies are sprouting up everywhere, making it a great time to join the crowd – there is so much choice!
The fast paced, evolving and creative nature of this environment is epitomized through the start up market as well as large, established companies like Google and Facebook. Businesses created in someone’s garage, that were mere ideas, are now selling for millions (if not billions) of pounds. WhatsApp sold to Facebook in 2014 for $19billion and Tumblr to Yahoo for $1.1billion pounds in 2013.
It’s not only the companies – the digital age has brought forward some inspiring individuals. Mark Zuckerberg of Facebook is currently 29 years old and is worth $19billion, and Sheryl Sandberg’s book ‘Lean In’ has sold more than one million copies and inspired thousands of successful women worldwide. The digital sector allows for huge charitable contribution to the needs of the world. In 2011, Bill Gates was noted as having donated $49billion as well as setting up the Bill and Melinda Gates Foundation whose main focus rests with improving education, world health and community giving in the Pacific Northwest.
It is hard now to remember a time when digital advertising didn’t exist as part of the industry. Video adverts on bus stops, interactive television ads, and the evolution of the RTB space brings new ways to reach the consumer every day. Take the Super Bowl. The 2014 Super Bowl was watched by over 111.5million people and each 30 second advert cost $4million and months of creative ideas thrown back and forth. Digital Advertising is just one of the areas that has exploded with the changes in the digital world. The rise of social media is affecting social change faster than ever before – the LGBT cause at the 2014 Sochi Olympics and the journalistic social media coverage of the poor quality hotels is a perfect example of just how fast - and far – news can travel.
And there are the new digital hubs we see emerging in the world’s largest cities - Silicon Valley in California and Tech City in Shoreditch London are hives of digital activity, creation and development. Silicon Valley is even campaigning to become a separate state (by the time you read this, it may have done!), proving to anyone the scale of its influence.
So the industry is incredible, we get that much. But why work in it?
Whether your skills are in written English, app technology, analysis or mathematics, online marketing, web development or graphic design, there is something in this sector for Everyone looking to launch their career. Not only are the people bright and ruthlessly determined, they are often humble and informal – a change from the formality of the corporate world. You will get to work with top media and creative agencies as well as exclusive brands, and will be introduced to people who may one day change the world.
In digital recruitment specifically, the sentiment is the same. At Propel, we are inundated with digital clients who are expanding their operations and with candidates wanting to be a part of this world (sorry for the Little Mermaid reference). There is never a dull moment working in this sector, and you will have to hit the ground running to keep up with it. Whatever your skills, there are sectors within digital recruitment that will parallel them and that will give you the opportunity to succeed. We need people who embrace the digital world and don’t hide from it.
As the landscape is constantly changing, those who work in this sector are constantly learning. If there was ever a time to work in digital, it’s now.