***Competent in senior CRM Strategy? Interested in Football? Want to be part of a young business that will revolutionise the world of football content for fans around the world? Please read on!***


An incredibly exciting start-up, who are set to revolutionise the world of football content for fans around the world. This fast paced and very well-funded company create an online football destination exclusively for the world’s biggest football clubs, who actually own 50% of the business itself. The joint ownership ensures that the company and Europe’s leading clubs work together to form the very best destination through an exceptional and engaging platform, which is fully developed.  What truly sets them apart is that they will have all the exclusive content surrounding each club 24 hours before other sources, which will drive a huge volume of traffic from fans everywhere. They have some impressive senior leaders and a solid team of 40, which will grow quickly from launch onward.
The business, above all else, need people who can tune in with their very fast pace and dynamic environment, who want to make a name for themselves alongside a world class team and business. Career development will be limitless for someone who takes good pride in what they do and are willing to go that ‘extra mile’. They are based in very attractive offices in the Soho area.

The Role:

Reporting in to the head of B2C marketing, the core purpose of this role is to shape the future of customer lifecycle for a high volume digital media platform. The role holder will execute CRM and acquisition strategies in tune with commercially led objectives. The successful candidate will be well versed in implementing creative, cost-efficient and cross channel campaigns that drive quality user growth. The company use an agency for paid media campaigns, so good knowledge of the landscape would be useful, but hands on knowledge is not essential!

Core duties:

Design and execute the CRM strategy, including customer retention and acquisition strategy, customer segmentation, communications channel definition, tone-of-voice and key messaging, the forecasting, planning and budgeting processes so as to meet agreed KPIs and targets whilst maximising commercial return.
Develop customer behaviour-targeted email and push notifications programmes, devise strategies for optimising the data capture of email and app user subscribers so as to optimise list growth.
Provide extensive CRM campaign reporting, data insight and analysis of customer behaviour so as to improve content and frequency and to feed into future campaigns
Track and monitor past and current campaign performance and customer behaviour to recommend strategies and campaigns to increase loyalty and engagement.
Gain understanding of the target audience and profitable segments and use this information to drive the CRM strategy forward.
Work closely with external media, creative and tracking partners to ensure multi-market digital acquisition campaigns are delivered on schedule and within budget. 
Draft all media briefs, working closely with the Head of B2C Marketing to set marketing and communications objectives, target audience and media KPIs.
Stay ahead of the curve on the latest online media technology, trading and tools and how they can be applied to help drive optimisation and efficiencies from paid media channels.
Review weekly/monthly campaign reports against performance and business targets (CTR, CPC, CPA, CVR, ROI, ARPU, lifetime value) and updating stakeholders on key trends.
Work with internal reporting and research teams to provide in-depth campaign analysis, providing recommendations based on the media and customer insights to wider teams. 
Effectively manage relationships with agencies & other 3rd party vendors, also acting as first point of contact for internal queries and escalation.


The successful candidate will relish the chance to work in a startup environment, whilst handling the pressure in a marketing role that is critical to achieving strong early performance for the product launch. Interest and knowledge of sports, mainly football, is essential. You will have knowledge of paid media campaigns in order to liaise progressively with an outsourced agency.

Key attributes required:

Experience working in a commercially driven CRM and Paid User Acquisition role in a B2C environment (client side).
Experience in the sport sector is a must - a “fan” or, even better experience gained in the football sector.
Experience of web analytics, customer purchase pathways and attribution models.
Previous experience of managing multiple campaigns through digital channels, including data planning, briefing, creative development, campaign execution and analysis.
A passion for numbers and outstanding analytical skills. Demonstrates the ability to analyse and communicate insights regarding all key digital marketing metrics and the ability to build performance reports.
A good understanding of general marketing principles and channels with a focus on customer communications through digital communications channels.
Intermediate to advanced Excel skills and experience with Google Analytics.
Experience managing the relationship with an ESP.
High-end communication skills - both written and verbal. Comfortable communicating technical concepts and details.
Strong organisational skills - able to maintain very high levels of accuracy and detail whilst keeping the tempo up.
Self-starter when it comes to prioritising workloads against business needs, goals and deadlines.
Ability to seek out information independently from a variety of sources including senior members of the team.

Propel are the UK’s largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.

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