This role reports directly to the Country Manager and will be responsible for the delivering Field Marketing/Demand Generation Campaigns globally.
This is a broad and diverse role and needs an experienced marketer to take on this position. You will own the field marketing objective to increase the Field Marketing productivity across UK.
The remit of this role will encompass supporting UK in generating qualified leads, coordinating global launches and initiatives. It also includes identifying and analyzing customer demand, developing campaigns, contributing to UK marketing plans.
We are looking for an experienced Field Marketing to deliver field marketing/demand generation campaigns on a global basis to hundreds for large and major companies . This role will take responsibility for Develop global campaigns / marketing initiatives and develop campaign topics and launch plans based on the needs of targeted buyers across relevant segments;
This will be a hands on role where you will have to roll up your sleeves create campaigns, get hands on with Marketo and then report on the success of those campaigns. The successful candidate will have to be able to demonstrate both the strategic elements of digital marketing and the ability to get hands on with online marketing activities.
Your deliverables as a Global Field Marketing Program Manager will include, but are not limited to, the following:
*Develop global campaigns / marketing initiatives, to meet the specific UK goals and market opportunity;
*Industrialize and develop global campaign topics and global launch plans based on the needs of targeted buyers across relevant segments;
*Support an appropriate mix of integrated campaign tactics, including major events, event series, round tables, email, webinars, telemarketing, social media, etc, to support UK;
*Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales.
*Experience: several years in field marketing/demand generation or similar campaign marketing
*Strong track record of B2B field marketing and demand generation (especially lead generation and nurturing, marketing campaign execution and measurement);
*Experience of market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital and social media;
*Hands-on experience and proficiency with marketing automation platforms (Marketo, Eloqua or the like), and Salesforce is required;
*Good track record of marketing in B2B field marketing or in demand generation;
*Technology-savvy, with keen interest in emerging technologies and ‘all things digital’;
*Bachelor’s degree in Marketing, Business or Communications required
Propel are the UK’s largest independent provider of permanent and contract recruitment services to the global digital economy, specialising in commercial, marketing, technical and creative talent.
Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.