We had a fantastic time attending the first edition of the Drum Digital Trading Awards. This evening of digital excellence revolved around creativity, transparency and high value service. In similar fashion to other “smaller” events such as the Oscars, the #ddta selfies became part of the evening, alongside great company and great conversation.

And the digital stars of the evening were:Grand Prix: Infectious Media for Waitrose campaign

The Chairman’s Award: Fiat and Maxus

Most Effective Media Agency:

iProspect - Driving Digital Performance by iProspect

Most Effective Cross Channel buy:

Award: WKD and MediaCom: WKD Sound Clash by MediaCom

Commendation: Going Native – The Level Up Projects with BlackBerry by Solutions - A Vivaki Company

Best Video ad campaign:

Award: Fiat Motherhood by Maxus

Commendation: Very.co.uk: Definitions Range Launch – September 2013 by OMD UK

Most Effective Digital Media buy:

Award: Real-time advertising with CRM segmentation by Infectious Media

Commendation: Lexus Display Remarketing from Search Ads by VivaKiCommendation: The Launch of the Suzuki S-Cross by the7stars

Best Paid Social Campaign:

Award: M&S Autumn/Winter 2013 – “Leading Ladies“ by Lowe Profero

Commendation: Barclays Lifeskills by Maxus

Best Use of Performance:

Award: Sky and MediaCom: Project Stratosphere - Sky Personalisation by MediaCom

Commendation: Furnishing a multi-channel approach with all the fittings by 7thingsmedia

Best Mobile campaign: New eBay by FetchBest Paid Search:

Award: “Do more, with less” - Sony Store Online UK 2013 Paid Search by Neo@Ogilvy

Commendation:Refurbishing Results by Starcom MediaVest Group

Advertisers Choice of Ad technology: TubeMogul - Advertisers Choice of Ad Technology by TubeMogul

Publishers Choice of Ad technology:

Award: DFP by Google / DoubleClick Ad Exchange by Google UK Ltd.

Commendation: PageSkin, InSkin Video, i-Roll by InSkin Media

Best Digital Ad Ops team:

Award: Amnet - The evolution of a programmatic trading team by Amnet

Commendation:iProspect Drives Ad Ops by iProspect

Best Attribution solution:

Award: Supercharging Performance Marketing by DC Storm

Commendation:TUI and MediaCom: Real World Attribution by MediaCom

Best Digital Trading Team:

Award: Building A Leading Trading Specialism by MEDIA iQ Digital

Commendation: Audience On Demand: the Best Digital Trading Team by VivaKi

Most Innovative Publisher:

Award: Why News UK is the most innovative publisher by MWW

Commendation: eBay Advertising UK Premium Programmatic opportunities for brands by eBay Advertising

James Webb ready to hand out the Most Innovative Publisher Award
James Webb ready to hand out the Most Innovative Publisher Award

Best ad-tech platform ( Buy-side): TubeMogul - Best Ad-Tech Platform (Buy Side) by TubeMogulFor more peaks into last evening’s pulse (and the famous selfies), check out @PropelLondon and @MelinaJacovou.