Propel Events: Female Digital Leaders Breakfast
Date posted: 27th Jul 2016
This morning Propel, with Ada’s List, hosted the first in a series of digital insight events at The Ivy aimed at providing invaluable insight to some of digital’s brightest and most innovative minds.
The conversation topics were spawned from the findings from out 7th Digital Salary & Industry Insights report which covers the global digital economy, from salaries to well-being, leaving intentions and job search preferences
The incredible panel came together to tackle the issues around gender disparities and the importance of understanding well-being amongst employees in front of a packed audience.The Panel
- Dierdre McGlashan - Chief Digital Officer at MediaCom
- Anna Rasmussen - Founder at Open Blend Method
- Jennifer Langdon - COO at Skimlinks
- Liz Nottingham - Regional HR Director, Western Europe at Starcom MediaVest Group
- Tracey Follows - Chief Strategy and Innovation Officer at The Future Laboratory
The panel provided a number of fantastic insights into gender inequality and the issues that arise around pay structures and women seeking a step up in role and negotiating a salary increase.
Similarly, helping women back in to work following maternity was another key talking point, with Liz Nottingham commenting that with advancements in technology, “taking 12 months out feels like a decade”.
Looking at employee well-being across businesses, it was very clear that this needed to be understood at a micro level, with Anna Rasmussen stating that, “businesses need to focus on the individual’s well-being before they can address their engagement.”
Rather poignantly, Liz highlighted the fact that, “without looking at well-being, you’re short changing yourself as a business.”
So how do you get your business to buy in to the issues? “Leadership starts with the leaders” says Deirdre McGlashan. It’s important for those in positions of authority to recognise the important of gender equality and well-being to affect change within organisations.
Finally, we finished by asking Futurist Tracey Follows what she thought would be next trend to impact businesses with the answer causing one or two worried murmurs throughout the room. She predicts that “by 2020, for every man’s job, 2 will be lost to machines due to automation. For every woman’s job, the number will be 5.”
So what can businesses do to future proof themselves? Tracey suggests thinking ahead to where your business will be in 30 years and work backwards to the present day. This should go some way to ensure future changes are planned for.