​Celebrity food processorer and anchovy-enthusiast Jamie Oliver has launched a new production company specialising in the creation of commercials, it has been announced.

Called Fat Lemon, the company becomes a sister company to Fresh One, Oliver’s TV production company launched in 2000. The now fully-clothed (thankfully) chef has secured the services of, amongst others, Dexter Fletcher of ‘Press Gang’ (look it up) fame to direct a number of commercials, and recruited previous Picasso Pictures MD Jane Bolton as well as Cabell Hopkins, formerly of M&C Saatchi.

Bolton said: It’s a brilliant opportunity to further develop some extraordinary directing and storytelling skills, as well as launch and build a new kind of a start-up.”

Expect plenty of tasty visuals to be wazzing their way onto your TVs in the near future.