3 ingenious campaigns from 2013 you won’t want to have missed
Date posted: 17th Jan 2014
Who remembers 2013? Vaguely, right?
Seems like only 17 days ago that it was a whole different year, and we were all looking forward to the big two-oh-one-four.
Well, just because it’s in the past it doesn’t mean we should forget about it completely. So just in case you have, we’ve put together a few of the most ingenious marketing and advertising campaigns you may have missed from last year.
This Corona billboard from Cramer-Krasselt is pretty unbelievable in both planning and execution. Using the actual moon as part of your campaign is audacious in the extreme, and besides the issue of tracking down who owns the rights (guessing America asked for some compensation), getting it to appear exactly the right size at the right time must have been extremely difficult.
It took top minds from top universities and planetariums to pull it off and didn’t it work a treat.
Child Abuse PSA
A slightly more sombre theme for this ad campaign from Spanish outfit ANAR, but still no less ingenious in its methods. Using a process called lenticular printing, the sign changes its message depending on which height you view it from, meaning that children are shown a different message to adults.
As PSFK explains, “for anyone over 4’5″ they see a poster with a normal child and a slogan that reads ‘sometimes, child abuse is only visible to the child suffering it.’ When viewed from the height of an average 10-year old boy however, the image is a child with bruises on their face, a hotline number and the message, “if somebody hurts you, phone us and we’ll help you.’” Incredible.
People who would likely attend Swedish horror festival Elmstas 3000 are generally those who would likely enjoy being psychologically spooked, and Saatch & Saatchi Stockholm were more than happy to capitalise on this. The agency sent potential attendees messages from an unknown number, ‘stalking’ them and basically threatening them into attending.
Messages such as “We’re in your living room” and “Now we’re in your kitchen” were sent, and prompted those receiving them to RSVP to the festival. And just to show that scaring people is the best way to get what you want, every single member who was contacted signed up. Lesson learnt.