Email Marketing Executive
Salary: £28000 - £30000 per annum 10% bonus, Bupa
Division: Ecommerce / Brands
Reference: T5/KK/18930
Email Marketing Executive, £30k London
T5/KK/18930
Our client is a highly regarded global FTSE250 business that helps both business and consumers make informed purchasing and lending decisions based on insight, and help influence purchasing, credit and marketing decisions.
This new opportunity will put you at the top of your game and open doors for you to progress. As their Email marketing Executive, you will be part of dynamic team in a highly regarded consumer brand, implementing and managing their email acquisition initiatives.
You will be responsible for hitting new member acquisition targets via email by:
- Managing their Email Service Provider and briefing in new campaigns
- Planning their monthly and quarterly email strategy ‰Û"devising and briefing monthly topical and appealing creative and content
- Manage testing and optimisation of email campaigns and delivering insightful analysis ‰Û" testing includes day/time, subject line, copy etc
To be considered, you will need to have prior email marketing experience in a consumer environment,
- In-depth email marketing experience in an ecommerce environment
- Detailed understanding of email campaign management and strategy planning
- Have tested email s across variables such as day/time, subject line, copy etc
- Have excellent data segmentation and analytical skills
- Have worked with an ESP to run 3rd party campaigns
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