Digital Channels
Salary: £45000 - £50000 per annum Bonus
Division: Ecommerce / Brands
Reference: T5/KK/18561
A blockbuster of an entertainment brand that has the consumer at the heart of everything that they do is seeking a champion of all things digital, specifically CRM, analytics, display and search to drive their communications strategy forward. You will have an executive reporting into you who is a champion in social media, content and SEO, so this does not need to be your strength. They have just finished updating their website, and their next big project is their CRM and analytics strategy, so you have your head in data and be highly analytical.
You remit will be to implement their digital communications strategy, so as a solid all round marketer; you will be comfortable being hands on overseeing the delivery of the strategy whilst being able to manage their appointed agencies. You will manage a sizeable budget for digital channels and communication in excess of £1.5m, managing large PPC, display programmes and CRM campaigns.
In addition, you will be responsible for reviewing, selecting and appointing their CRM and analytics vendors. They currently do not have a great degree of personalisation behind their email marketing due to lack of data segmentation, so they need someone to identify who the appropriate vendors are, from gathering the business requirements and then appointing appropriate partner.
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