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We believe digital knowledge is there to be shared. That's why we blog. Comments or questions are welcome on any topic. After all, sharing is a two-way thing.
Friday, September 3, 2010
We love Digital Buzz so very much - it's a great place to catch up one what's going on in the world of digital advertising. The latest cool thing they've drawn our attention to is this rather interesting idea from Vodafone - pitching Lewis Hamilton against a "virtual car" made up of Facebook profiles. From what we gather from the video, the idea is to test the speed of Vodafone's mobile broadband. I'm not sure how you can compare that with driving around a... 
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Wednesday, August 25, 2010
Facebook Places is naturally a fairly big topic of conversation at the moment. Bringing a location-based social service in the Foursquare mould, but applying it to a social network with in excess of 500million users is sure to generate ripples. But aren't there risks with suddenly plugging your Facebook contact list into your location? After all, Facebook's been around a long time. We've all accumulated long lists of "friends" who might not really be the kinds...
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Monday, August 16, 2010
We've had some new starters recently and I've been lucky enough to take part in their training. My small contribution was to attempt to explain the fundamentals of the digital industry - and how it all fits into the wider mix of marketing, and indeed business as a whole. One of the key points I made, which I was reminded of this morning, is that the key to capturing an audience is to create awesome content. Once you've got the audience of course, you're then at...
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